Archive for the 'comscore' Category
ComScore Says ‘Researchware’ Isn’t ‘Spyware’
"ComScore chairman and co-founder Gian Fulgoni believes there’s a distinction between overt and covert data gathering. Market researchers, he suggests, rely on "researchware," in contrast to criminal researchers who employ "spyware." "Market research tracking software (we have dubbed it ‘researchware’) needs to be differentiated from ‘adware,’ ’spyware,’ and ‘malware’ and should not be treated in […]
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